10 ways video & photo can help a business grow
These are the most effective business uses of video based on published research, plus how photography supports the same sales and marketing system.
Customer stories and real people help buyers feel safer reaching out.
72% trust a brand more with positive video testimonials.Explainer videos make products, services, and offers easier to understand.
96% of people have watched an explainer video to learn about a product or service.Video on key pages can help more visitors turn into leads.
Landing-page video has been reported to lift conversions by up to 80% in cited studies.Video can answer questions before a call and move buyers forward.
85% of people say video has convinced them to buy a product or service.Demos and walkthroughs help buyers understand what makes the offer useful.
Product pages with video were reported at 4.8% conversion versus 2.9% without video.Video onboarding helps teams deliver the same message every time, reducing mistakes and saving time and money.
Clear repeatable video training helps people learn faster without pulling staff into the same explanation again and again.Video can make email feel more personal and worth clicking.
One 2026 roundup reported a 69% lift in email conversion when video was included.FAQ and process videos can answer common questions before people ask.
More than half of marketers in one roundup said video reduced support questions.Hiring videos help people see the role, the standards, and the environment before they apply.
Video in hiring and onboarding helps ensure consistency, reduce hiring mistakes, and save time and money during training.Short, clear video helps businesses stay visible and memorable.
91% of businesses use video as a marketing tool.See how photo and video can help your business.
Not Sure Where to Start?
Pick the industry that looks most like your business. The page will show the best ways to use video for that industry, plus where photography can support sales, trust, recruiting, or product presentation.
Industry
Here are the best ways to use video for this type of business.
Photography services that support your marketing.
Video is powerful for explanation, motion, trust, and action, but businesses also need still images for product pages, team profiles, ads, social posts, sales materials, email campaigns, and websites. Strong photography gives you versatile assets that support the same funnel as video and help keep your brand consistent everywhere people see it.
Photography fills the places where video can’t do all the work.
Product imagery helps buyers evaluate details quickly, lifestyle photography helps a brand feel real, and portraits or headshots help people trust the team behind the business. Strong visuals improve engagement and support purchase decisions, especially on product-driven pages.
Photography and video work better together.
Video helps people understand and trust, while photography gives the business all the still assets needed across the website, ads, email, social posts, product galleries, and sales materials. That is why the best content strategy is usually not video or photography, but the right mix of both.
Get a fast quote built around your business goals.
Whether you need video, photography, or both, we’ll send you a clear quote with options and next steps within 24 hours.